If you’re looking to build a programmatic SEO WordPress website in the real estate niche, I’ll guide you on how to choose the best theme for your website, where you plan to showcase property listings, landing pages, or your clients’ data.
There are numerous WordPress websites to choose from, and in this article, I’ll show you the top themes with different features that will help you achieve a modern and stylish design. You’ll find both free and paid options, as well as light and heavy ones in terms of speed.
You have the option to choose from the Gutenberg page builder or other page builders such as Elementor, WPBakery, and others. Depending on your selection, there are plenty of choices available based on the features needed, such as advanced searching and filtering features for listings by property types, prices, square feet, and more.
Some themes even offer comparison features for different listings, integration with Google Maps to display listing locations, lead capture forms, and bulk importing capabilities. You can import listings using XML or CSV files. Additionally, the theme must be responsive for mobile devices and tablets to ensure easy access for your visitors.
In terms of SEO, your website should fully load within 3 or 4 seconds. With countless themes to choose from, I’ve ranked them from the top to the bottom in this example to help you make the right choice for your business.
1. Houzez
The “Houses” theme is the most popular real estate theme for WordPress, highly rated on ThemeForest with numerous five-star reviews and robust sales. In this comprehensive review, we’ll delve into its features and functionalities. Upon installation, the theme offers seamless demo content import, allowing users to choose from a variety of demos tailored for different real estate needs, be it individual agents, firms, or websites akin to Zillow. With over 30 demos available, users have ample choices to kickstart their websites with ease.
The theme integrates seamlessly with MLS/IDX, offering access to real-time property listings. Users can import demo content quickly, although certain server requirements must be met for MLS functionalities. Once imported, users can customize their websites with Elementor, the primary page builder utilized by the theme. With over 40 elements dedicated to real estate needs, users can design their pages effortlessly.
The theme’s options are divided into three sections: the general options, Houses options, and real estate options. These encompass a range of features, including custom fields and post types, translation capabilities, logo customization, and property detail page customization. Users can also manage memberships, integrate payment gateways, and utilize a CRM system for property management.
One notable feature is the built-in CRM, providing agents with personalized accounts to manage listings, view statistics, and handle subscriptions and payments. Additionally, the theme offers detailed property statistics, allowing users to gauge property popularity and performance.
While the theme offers extensive functionalities, some drawbacks include a cluttered theme options interface and limited customization options for search result pages. However, with its affordable pricing and lifetime access, the Houses theme presents a solid option for building real estate websites. Its seamless integration with MLS/IDX and robust CRM capabilities make it a suitable choice for agents and agencies alike.
Despite minor shortcomings, the Houses theme stands out as a reliable and feature-rich solution for WordPress real estate websites, earning it a solid A-minus rating. Its affordability, extensive feature set, and seamless integration with MLS/IDX make it a preferred choice for users in the real estate niche.
2. Rehomes
Rehomes, a Real Estate WordPress theme, crafted by the WpOpal team, caters to agencies and brokers seeking a competitive edge. Powered by Elementor Page Builder, it offers seamless customization, allowing users to tailor their site to various use cases effortlessly. With options for single projects, luxury property listings, testimonials, and more, Rehomes ensures flexibility in design and functionality.
The theme is optimized for lead generation and SEO right from the start, ensuring visibility to the right audience. Its One-Click Demo Importer facilitates quick website setup, guiding users through the installation process to choose a pre-defined homepage for instant website creation. Additionally, Rehomes simplifies field-building with its intuitive configuration system, enabling users to add various elements such as pictures, maps, tables, and videos with ease.
Rehomes boasts 04+ ready-to-use homepages with customizable options and integration with Google Fonts. Users can filter properties effortlessly based on project status, type, location, and budget, saving time in property selection. With built-in Font Awesome support and unlimited color options, Rehomes offers high customization potential, ensuring visually appealing designs tailored to individual preferences.
Developed using Bootstrap 3 frontend framework, Rehomes is fully responsive and optimized for all mobile devices, adhering to a “Mobile First” approach. The theme provides extensive theme options for additional customization, including footer copyright information, color schemes, sliders, and fonts.
Backed by an outstanding support team, Rehomes offers free assistance and additional services, ensuring users have access to comprehensive support whenever needed. The theme also supports a wide range of free and premium WordPress plugins, with optimized performance for popular ones like Contact Form 7 and Slider Revolution.
Overall, Rehomes emerges as a versatile and feature-rich Real Estate WordPress theme, offering users the tools they need to create stunning websites with ease. With its robust customization options, responsive design, and dedicated support, Rehomes stands out as a top choice for real estate professionals looking to elevate their online presence.
3. WP Residence
The president’s real estate theme for WordPress offers a variety of features to create a modern and flexible real estate website for agents or agencies. Boasting 47 pre-built demos, a range of design options, and individual narrated video tutorials, users can customize their site with ease.
The theme includes a header menu, logo and menu options, various page layouts, advanced property search functionality, and customizable property information and agent details. The built-in CRM plugin also allows users to manage messages and leads efficiently.
The main theme colors are blue and orange, with customizable fonts, and compatibility with innovative MLS import solutions and HubSpot API CRM. Editing the theme is easy with Elementor or Bakery page builders, ensuring the website looks professional and is easily navigable.
President’s theme also offers various page templates such as agent profile pages, agency profile pages, and developer profile pages. The contact page features a secure contact form that syncs with the team’s CRM and HubSpot.
Creating a Real Estate website with the President’s WordPress theme requires a hosting, domain, and WordPress installation. Once the theme has been purchased and installed, users can customize the appearance, header and footer, upload logos, and change colors.
The theme is mobile responsive and offers a diverse range of shortcodes and widgets,